You don't know if AI platforms call your company
We investigate in which questions, themes and prompts your brand is visible, where you are missing and which competitors or sources appear more often in AI answers.
Generative Engine Optimization
Become visible in AI responses with GEO
We help companies get found, mentioned and recommended more often in AI search engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews.
AI visibilityProbabilities per promptNo guarantees, but direction
AI visibilityPromptsSourcesConversion
GEO strategy
When do you need GEO?
GEO becomes interesting when customers increasingly ask questions of AI systems and you want your company, expertise and content to be better understood as a possible source or recommendation.
Your content is there, but not clear enough for AI
AI systems need clear, structured information. We improve explanations, FAQs, expert content, structured data and internal coherence so that your expertise is easier to interpret.
You want to build authority beyond your own website
AI responses often rely on recognizable sources, mentions, and trust. That's why we also look at external listings, reviews, PR, industry profiles and evidence of expertise.
You want to combine GEO with SEO
A strong SEO foundation also helps with GEO. Pages that are technically good, answer clear questions and build authority are more usable for search engines and AI systems.
Quick check
Do you want to know how visible your company is now in AI answers?
Request the GEO scan and get an initial picture of prompts, source value, content opportunities and authority.
Generative Engine Optimization
The compact GEO approach
We investigate how people find your business and what information customers need. We then improve existing pages with first-hand expertise, clear explanations and verifiable evidence. SEO remains the foundation for Google AI answers; we assess other platforms separately.
1. Understandable foundation
AI systems must be able to easily read and interpret your website, services and expertise. We improve structure, technical signals and clear explanations before adding extra content.
- Structured data
- Clear services
- FAQ structure
- Technical basis
2. Questions and prompts
Not only keywords are important, but also the questions people ask AI. We translate customer questions into content that provides direct, reliable and useful answers.
- Prompt examination
- Customer questions
- AI Overviews
- Comparisons
3. Authority and sources
AI systems don't just rely on your own claims. We amplify evidence, mentions, reviews, expert profiles and external signals that support your trustworthiness.
- Brandings
- Reviews
- Expertise
- Source value
4. Conversion from AI traffic
Visibility is only valuable if people can take a logical next step. We provide clear CTAs, strong landing pages and a GEO scan as an accessible entry point.
- Clear CTAs
- Short route
- Free GEO scan
- Lead quality
For Google, we follow the official guidance for generative AI in Search. Existing SEO fundamentals remain the foundation; special AI files or schemas are not required. We assess visibility on other AI platforms separately.
Timeframe
From initial analysis to continuous improvement.
We begin by clarifying the priorities. We then build a foundation step by step that can improve each month.
Analyze AI visibility
We investigate in which prompts, topics and AI platforms your company is or is not visible.
Prioritize opportunities
We determine which questions, pages, FAQs and resources can contribute most to better AI visibility.
Improve content and structure
We make information clearer, add missing answers and improve technical signals such as structured data.
Strengthen authority
We are working on expertise, external mentions, reviews and reliable sources that AI systems can recognize.
Monitor and adjust
We track prompts, brand mentions, resource referrals, and traffic from AI platforms where measurable.
Strategy
SEO vs GEO
SEO
- Focused on Google rankings
- Keywords
- Organic traffic
- Click from search results
GEO
- Focused on AI responses
- Questions and prompts
- Brandings
- Sources and authority
Existing SEO principles remain the foundation for Google AI answers. We use GEO to describe research into visibility in AI answers; it is not a separate Google ranking method.
Why this works
Why this GEO approach is convincing
You discover whether AI systems already mention your brandYou will receive prompts and questions with commercial valueYour content becomes clearer and more useful as a sourceYou build authority with evidence and mentionsYou logically combine GEO with SEOYou don't get any guarantees, but you do get concrete priorities
Is this right for you?
GEO works best when your expertise can already be substantiated online.
- You want to become visible in AI answers around your expertise.
- You have knowledge, services or cases that could be better explained.
- You want to know what questions customers ask AI systems.
- You are looking for a down-to-earth approach without guarantees that no one can deliver.
- You expect AI platforms to be guaranteed to mention your brand.
- You do not yet have a clear website, content or proposition.
- You only want quick hacks instead of building structural authority.
Free review
You will not receive general advice, but an initial list of priorities.
The scan is intended to quickly see where the most benefit or clarity is. No obligation, but a concrete starting point for a better conversation.
AI visibility control
Key questions and prompts
Content opportunities for better source value
Priorities for the first optimizations
Free review
Get a compact GEO scan
Prepare a request email below and send it from your own email app. Once received, we discuss your website, the relevant AI platforms and initial findings. The scan is a personal initial review, not an automated analysis or a guarantee of AI mentions.
AI visibilityProbabilities per promptNo guarantees, but direction
Prefer to book an introductory call directly?FAQ
Frequently asked questions
What is GEO?
GEO stands for Generative Engine Optimization. It's about improving your online presence so that AI systems can better understand your business, services, expertise and content and potentially use them in responses.
What is the difference between GEO and SEO?
GEO is a common term for visibility in AI answers. Google considers optimization for its generative search features part of SEO. For ChatGPT, Gemini and Perplexity, we investigate the sources and answers shown on each platform; Google’s guidelines do not describe how all those platforms work.
Is GEO a replacement for SEO?
No. GEO works best when the SEO foundation is good. Technology, clear pages, depth of content, internal links and authority remain important. GEO adds prompt research, source value and AI visibility.
Can you guarantee that ChatGPT will mention my company?
No. AI platforms decide for themselves which answers, sources and brands they show. We cannot guarantee a listing, but we can improve the conditions: clear content, evidence, structure, authority and relevant external signals.
Which AI platforms do you optimize for?
We look at ChatGPT, Gemini, Perplexity and Google AI Overviews, among others. How answers are structured differs per platform, so we assess prompts, visibility, source citations and content structure per situation.
How do you measure GEO?
We measure GEO by monitoring relevant prompts, checking brand mentions, viewing source references, and analyzing traffic or leads from AI platforms where possible. Not everything can be measured equally, so we combine data with periodic visibility tests.
How quickly do you see results with GEO?
That depends on your current content, authority, competition and technical base. Some improvements can be made quickly, but structural AI visibility usually requires ongoing optimization, just like SEO.
What is prompt research?
Prompt research is investigating what questions potential customers ask AI systems. We don't just look at individual keywords, but at complete questions, comparisons, purchasing intent and situations in which your company can be relevant as a solution.
What do you mean by source value?
Source value is about how useful and reliable your website or brand is as a source of information. Think of clear explanations, expertise, reviews, external mentions, structured data and pages that answer specific questions well.
Does structured data influence GEO?
Structured data is not required for Google’s generative AI features and no special schema is needed. Appropriate structured data can help establish eligibility for supported rich results. The markup must match the visible content; it does not guarantee rankings or AI mentions.
Do I need to create new content for GEO?
Not always. We often first improve existing pages, FAQs, service texts and knowledge content. We then determine where new content is needed, for example for important customer questions, comparisons or topics for which there is no good page yet.
Is GEO suitable for local businesses?
Yes, especially when customers search locally or ask questions such as 'which agency can help me with...'. Then clear service pages, local signals, reviews, company information and relevant mentions are extra important.
What's included in a free GEO scan?
We look at your current AI visibility, key prompts, content structure, technical signals, authority, and early opportunities. You will not receive a generic report, but compact priorities that let you know where the biggest areas for improvement lie.
How do you combine GEO with SEO?
We first build a findable foundation: technology, pages, search intent and authority. We then translate important search questions into AI questions and improve content so that it is clearer, more reliable and more useful as a source.