More leads and sales with smart Google Ads

A Google Ads agency helps with strategy, design, management and optimization of paid campaigns in Google. That goes beyond turning on advertisements. We look at search intent, campaign types, tracking, landing pages, budget distribution, ad texts, search terms, exclusions and the quality of requests.

Google Ads usually consists of two costs: the advertising budget that goes directly to Google and the costs for management and optimization. The right budget depends on competition, search volume, region, margins, objectives and how much data is needed to optimize properly.

That varies per market. A local service provider can often start with a lower budget than a national webshop or competitive B2B market. We first look at search volume, click prices, conversion probability and desired lead quality. We then recommend a budget that provides enough data without starting unnecessarily hard.

Google Ads can become immediately visible as soon as campaigns are live. However, this does not mean that campaigns immediately perform optimally. We use the first period to assess search terms, conversions, costs, lead quality and landing pages. It then becomes clear where the budget can be used better, more sharply or more broadly.

No. No one can guarantee fair results, because the market, competition, budget, supply and website quality have an influence. We can organize campaigns professionally, limit waste, improve tracking and continuously adjust based on data to increase the chance of profitable results.

We manage Search, Performance Max, Shopping, Display, YouTube, remarketing and local campaigns, among other things. Which campaign types make sense depends on your goal. For lead generation we often start with Search and good tracking. Shopping, feed quality and Performance Max often play a greater role for web shops.

Yes. Without good tracking you cannot optimize reliably. Where relevant, we set up measurements via Google Ads, GA4 and Google Tag Manager. Think of form submissions, telephone calls, purchases, appointments, quote requests and other actions that really say something about results.

If only clicks are measured, a campaign sometimes appears successful even though few good requests are received. With good tracking you can see which keywords, ads and pages contribute to leads or turnover. This allows you to move budget from noise to campaigns that have more commercial value.

Performance Max is a Google Ads campaign type that combines multiple networks such as Search, Display, YouTube, Gmail, and Discover. It can be powerful, but requires good conversion data, clear assets, feed quality and control over results. Without a good basis, Performance Max can quickly become unclear or inefficient.

Google Ads is especially interesting when there is an existing search demand for your product or service, or when your offer can easily be marketed via Shopping, Search or remarketing. We look at search volume, click prices, margins, conversion probability and your website before we advise to scale up.

Yes. Often the most profit is in existing campaigns: cleaning up search terms, adding negative keywords, restoring tracking, tightening ad texts, improving campaign structure, reallocating budgets and making landing pages better match the search query.

This can have several causes: keywords that are too broad, incorrect search intent, weak ad texts, insufficient exclusions, poor landing pages, unclear CTAs or incorrect tracking. That is why we not only assess the campaign, but also the page where visitors land.

We look at campaign structure, keywords, search terms, tracking, budget distribution, ad texts, landing pages and first signals of waste. You will not receive a generic report, but a compact priority list with improvement points that provide immediate direction.

Campaigns are periodically checked and adjusted based on data. In the beginning, the emphasis is often on tracking, search terms, budget and structure. After that, the optimization shifts more to returns, lead quality, scalability, new opportunities and better landing pages.

Yes. This page and scan are specifically aimed at Google Ads. We look at Search, Shopping, Performance Max, Display, YouTube, remarketing, conversion tracking, search terms, budget allocation and the landing pages that receive Google Ads traffic.