Research and priorities
An overview of search queries, matching pages and actions in a practical order. Each action explains why it matters and what comes next.
SEO in detail
Outsource SEO: from plan to implementation
You want to be easier to find, but research, technical fixes and content keep getting postponed. Slimmer dan Gisteren helps you delegate that work with a clear scope. You work directly with Jimmy Buitenhuis and agree in advance what will be researched, implemented and checked. Based in Diemen, we help businesses throughout the Netherlands, online or at your premises.
- Agree the goal
- Assign the work
- Review the impact
01
When is outsourcing a good choice?
Outsourcing suits a business with a clear offering but insufficient time or specialist knowledge to improve its website consistently. Examples include a service business with outdated service pages or a shop whose categories are hard to find. Publishing more text is not necessarily the right first step.
You remain involved in the subject matter. We can investigate search queries and website problems; you know which projects matter, what customers ask and which promises you can deliver. If you already have a writer or developer, we can divide the work rather than take over everything.
02
What can you delegate to us?
The assignment starts by defining its scope. We choose the relevant pages and record who grants access, approves content and publishes changes. The items below are possible tasks, not a fixed package that every website automatically needs.
Technical work and content
Agreed improvements to accessibility for crawlers, page structure, copy and internal links. Development outside the agreed scope requires a separate agreement first.
Checks and handover
A record of changed pages and completed checks. Outstanding issues are documented so you can see what is finished and what still needs attention.
03
What do we need from you?
Start with your website, main services and the enquiries you want to receive. Tell us which parts already work well and which must deliberately remain private. During research, we use only the access needed for that work; publishing permissions are agreed separately.
For copy, we need factual information about your process, terms and distinctive expertise. We use customer names, reviews and results only when they are substantiated and approved for publication. A single contact who collects feedback helps us finish changes efficiently.
04
Costs, timing and measurement: agree these first
Scope depends on the number of pages, technical issues and work you can handle internally. A limited round of fixes differs from ongoing content development. Compare not only monthly fees but tasks, approval stages, possible extra costs and arrangements for ending or handing over the work.
Before making changes, we record what we want to improve. In Search Console, we assess the same pages and queries across comparable periods. Where conversion measurement is configured, we include enquiries. Completed work, search traffic and business results are separate measures: finishing a task does not prove a ranking increase.
Frequently asked questions
Can I keep doing some SEO myself?
Yes. We can handle research and checks while you provide copy or your developer implements technical changes. We assign responsibility for each action.
Does outsourcing guarantee a top-three position?
No. We agree specific tasks and measures. Search positions also depend on competition, the query and Google’s assessment.
From insight to implementation
Discuss your website and goals directly with Jimmy. Together we decide which tasks fit; implementation starts after scope and costs are agreed.